Would you like to get your music to NEW FANS that would absolutely love it?
Musicians and producers in any genre can use this simple, proven system to get more exposure… more fans… and quite frankly… make more money
…all without the need for a record label, and without spending an arm and a leg on promotion.
Most musicians struggle to make their passion a full-time career, because (as you’re probably well-aware) the music industry is extremely competitive.
There are millions of musicians all around the world trying to make it in the music business.
And they all want to sign record deals.
Not that long ago, record labels were pretty much a necessity if you wanted to have any chance of success in the music business.
But these days it’s easier than ever for independent artists like yourself to promote your music on your own… without the backing of a record label.
How is that possible?
Here’s the simple secret that most artists miss…
You DON’T Need Millions…
You don’t need millions of streams…
You don’t need millions of followers…
You don’t need millions of downloads…
In fact, you could be earning over $100,000 a year with just 1,000 fans…
Especially if you ARE NOT signed to a record label.
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. It helps marketers to create a distinctive place in customers’ mind. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.
Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing publicity and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.
Promotion covers the methods of communication that a marketer uses to provide information about its product. Information can be both verbal and visual.
Digital media, which includes Internet, social networking and social media sites, is a modern way for brands to interact with consumers as it releases news, information and advertising from the technological limits of print and broadcast infrastructures. Digital media is currently the most effective way for brands to reach their consumers on a daily basis. Over 2.7 billion people are online globally, which is about 40% of the world’s population. 67% of all Internet users globally use social media.
Mass communication has led to modern marketing strategies to continue focusing on brand awareness, large distributions and heavy promotions. The fast-paced environment of digital media presents new methods for promotion to utilize new tools now available through technology. With the rise of technological advances, promotions can be done outside of local contexts and across geographic borders to reach a greater number of potential consumers. The goal of a promotion is then to reach the most people possible in a time efficient and a cost efficient manner.
Social media, as a modern marketing tool, offers opportunities to reach larger audiences in an interactive way. These interactions allow for conversation rather than simply educating the customer. Facebook, Snapchat, Instagram, Twitter, Pinterest, Tumblr, as well as alternate audio and media sites like SoundCloud and Mixcloud allow users to interact and promote music online with little to no cost. You can purchase and buy ad space as well as potential customer interactions stores as Likes, Followers, and clicks to your page with the use of third parties. As a participatory media culture, social media platforms or social networking sites are forms of mass communication that, through media technologies, allow large amounts of product and distribution of content to reach the largest audience possible. However, there are downsides to virtual promotions as servers, systems, and websites may crash, fail, or become overloaded with information. You also can stand risk of losing uploaded information and storage and at a use can also be effected by a number of outside variables.
Brands can explore different strategies to keep consumers engaged. One popular tool is branded entertainment, or creating some sort of social game for the user. The benefits of such a platform include submersing the user in the brand’s content. Users will be more likely to absorb and not grow tired of advertisements if they are, for example, embedded in the game as opposed to a bothersome pop-up ad.
Personalizing advertisements is another strategy that can work well for brands, as it can increase the likelihood that the brand will be anthropomorphized by the consumer. Personalization increases click-through intentions when data has been collected about the consumer.
Brands must navigate the line between effectively promoting their content to consumers on social media and becoming too invasive in consumers’ lives. Vivid Internet ads that include devices such as animation might increase a user’s initial attention to the ad. However, this may be seen as a distraction to the user if they are trying to absorb a different part of the site such as reading text. Additionally, when brands make the effort of overtly collecting data about their consumers and then personalizing their ads to them, the consumer’s relationship with the advertisements, following this data collection, is frequently positive. However, when data is covertly collected, consumers can quickly feel like the company betrayed their trust. It is important for brands to utilize personalization in their ads, without making the consumer feel vulnerable or that their privacy [[privacy breach|has been betrayed.
Sponsorship sponsorship generally involves supplying resources (such as money) to a group or an event in exchange for advertising or publicity. Company will often help fund athletes, teams, or events in exchange for having their logo prominently visible.