You have put a lot of time and effort into your Shopify store but it isn’t yet pulling in the kind of traffic you need in order for the business to remain sustainable. You don’t appear on page one for any of your products and your sales are stagnant. What is the solution?
Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems. Shopify offers online retailers a suite of services “including payments, marketing, shipping and customer engagement tools to simplify the process of running an online store for small merchants.”
The company reported that it had more than 1,000,000 businesses in approximately 175 countries using its platform as of June 2019, with total gross merchandise volume exceeding US$41.1 billion for calendar 2018.
Shopify SEO services may be necessary in order to improve your store’s user experience and quality in the eyes of the search engines.
Although Shopify is a solid platform that allows business owners easy access to the world of eCommerce, you still have to pay close attention to how your site is optimized and make sure that you are doing everything within your power to get your site to rank higher.
Traffic of course is the life of any online business, and unless you have an incredible social media reputation, you are likely going to have to invest in some kind of high-quality SEO or digital marketing. In terms of helping your Shopify store grow and have staying for years to come, search engine optimization is your best bet.
How Shopify Stores Benefit From SEO
Google is constantly refining its algorithm to better meet the needs of its users. That means in order to get your products and content to appear high in the search results, you need to implement certain technical enhancements that tell Google yours is a quality site. On top of optimized content and proper backlinks as well, which can be a tall order for a store owner to undertake by themselves.
Shopify stores benefit highly from SEO because if done correctly, your site will begin to climb the SERPs. This leads to stronger brand authority, increased user trust, higher volumes of traffic, and traffic that is better suited to convert. All of this is the modern-day formula for online revenue. Shopify SEO services might be the key you need to turning on the traffic and increasing your sales.
There’s another important aspect of SEO to consider for your store and that is the functionality for your users. Properly executed SEO improves the user experience of your website, which in turn leads to happier, more satisfied customers. If your website functions according to expectations and is smooth, easy to navigate, free of glitches, and overall appears professional, you’re going to be far more likely to land sales and succeed in eCommerce.
SEO improves all of these aspects of your website because Google is looking for highly optimized websites to rank. Only stores that have been carefully tweaked for user experience can hope to compete for page one rankings, which means you need a team of SEO experts that can create a customized plan that can cater to your industry and the needs of your specific store.
If Shopify success is what you’re after, you need Genius eCommerce®. They are a team of seasoned eCommerce SEO professionals who make it their business to rank websites and get sales for their clients. Helping online stores climb the SERPs is just what they do, and they do it well. If your Shopify store is lagging behind your competitors and you’re looking to give it a boost, you need to reach out to Genius eCommerce® today by calling 888-982-8269.
Your store is going up against incredible competition no matter what industry you’re in. It’s critical that you start now and lay the proper groundwork for success down the road by implementing a meticulous SEO strategy by Genius eCommerce®. Don’t let your Shopify store fall behind.
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Article Source: https://www.123articleonline.com/articles/1198117/boost-your-online-store-with-shopify-seo-services