Confectioneries And Celebrations

Food , Cooking & Drink

Celebrating the birth of a new life, the joining of two or one lived long, whichever it is, it’s the sharing of wonderful moments with loved ones, family and friends. Or even if it is a festival that’s being celebrated with strangers, it’s a sharing of joyous moments and emotions with others. A celebration is a great time to share feelings and forget grudges between loved ones. In such moments, it’s always customary for sweets and confectioneries to be given out to each other, to share in the happiness and auspiciousness of the moment.

Confectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates. Exact definitions are difficult. In general, though, confectionery is divided into two broad and somewhat overlapping categories, bakers’ confections and sugar confections.

Bakers’ confectionery, also called flour confections, includes principally sweet pastries, cakes, and similar baked goods.

Sugar confectionery includes candies (usually called sweets in British English), candied nuts, chocolates, chewing gum, bubble gum, pastillage, and other confections that are made primarily of sugar. In some cases, chocolate confections (confections made of chocolate) are treated as a separate category, as are sugar-free versions of sugar confections. The words candy (US and Canada), sweets (UK and Ireland), and lollies (Australia and New Zealand) are common words for the most common varieties of sugar confectionery.

The confectionery industry also includes specialized training schools and extensive historical records. Traditional confectionery goes back to ancient times and continued to be eaten through the Middle Ages into the modern era.


What begins with sharing some sweetness can end with becoming a lifetime of friendship.

And so, it is very important what quality of confectioneries are shared with others. It wouldn’t be to celebrate the richness of the moment with poor sweets, that would be a poor choice indeed. Which is why it’s also important to choose from one of the best and popular confectionery manufacturers in Delhi, and that is of course Mahak. Since their establishment in 1994, they have found their way to the hearts of many people through their commitment, innovation and care to creating a wide variety of taste and experience for people to enjoy. The popularity towards the richness and variety in their confectioneries show how trusted they are by people.

Their Mahak Kandiez for instance is a good example of a collection of varied and wonderful candies that can be used for any celebrations. Mahak is and has been one of the best candy brands in Delhi. The coffee flavoured Milcians Cappuccino, the Coconut Candy, the peanut flavoured P-Nutz candy, the rich flavours of milk and vanilla for the Dudiere candy, or even the tangy Tingler is just a small example of the sugary variety that they have got for everyone to share with. The range of flavours and kind of candies are so varied, it creates a moment of its own to celebrate for those enjoying these.

It is not just those candies that shine through Mahak’s line of confectioneries. There is also this amazing example of a refreshing mint candy with a chocolate delight inside, which is their Mint ChocOn candy. Its quirky combination of sweet and refreshing minty sets it apart from others, and for their quality and innovativeness it can be said to be the best Mint ChocOn candy in India right now. Not many confectionery brands in India realise ideas like this for their consumers, and is a great candy in itself. It’s also a must to have these for celebrations for those cool moments to share with friends.

Talking about candies also brings to mind the candies on sticks, or as most people know it, the lollipops. Children love lollipops and so do grown-ups. With the amount of candy to gorge on, and the ease of doing so, and how fun lollipops are just in general, sets these apart from other hard candies. But it’s Mahak’s lollipops that are a league apart altogether. Mahak is one of the best lollipop manufacturers in Delhi. They are also the one to bring this concept of fruit flavoured jellies to India. They offer a varied range of fruity flavours of Funchoos as well as their milky cream based PopOn lollipops. These lollipops are definitely a must for any gathering of friends, young and old, or for celebrations.

It cannot be just hard candies that are used for such events, no matter how varied. It can get tiring consuming just candies for this even, but there is a respite to that, and it’s with jellies. Kids love jellies a lot. It’s easy and fun to have, can be silly at times. And every social gathering has an ample number of kids to gorge on these. So, it’s not a surprise that Mahak is also one of the best jelly manufacturers in Delhi, and brings a whole range of fruit jelly products for kids to enjoy, and grown-ups too. There’s the Jelly Belly fruit jel, the Frugurt milk fruit jelly and the Jelly Pud for everyone to enjoy on. It’s only a celebration after all, when there’s joy to be shared around.

Jellies and candies are good, but what about the chewy toffees? Toffees are always a welcome sight at parties and gatherings, and something both kids and adults can enjoy. And one of the most interesting toffees any kid would love to have, is the Milk-n-Nut Nariyal Mithai from Mahak. It is a wonderful idea to have the natural goodness and flavour of coconut inside a toffee. Kids usually love such blends, and as such will definitely enjoy the Nariyal Mithai as the best toffee for birthday in Delhi. It is not just kids, but it is usually a favourite for adults as well.

Mahak also has their own Eclairs toffee as well, its chocolaty layer within a hard and chewy toffee. Kids love this kind of chewy toffees and are quite popular among them. There is also the Frugurt Chew Toffee that any could take their time enjoying, it is soft and chewy and flavourful. Their Milk-n-Nut Nariyal Mithai, the Frugurt Toffee and their Eclairs are some of the best toffee for kids in Delhi. Kids are one of the brightest things in any of these events, and if they are enjoying it with these toffees, it brightens up the moment for everyone.

It is a wonderful thing to be able to share these important moments with ones loved ones, share emotions with those that matter, to come together during festivals or personal events to celebrate their differentness and similarities. And to share in that moment of joy with such fun and varied confectioneries is a celebration of its own. It’s not just a celebration of good living, prosperity and love, but also of good health and the spirit of giving. Life is filled with many events and chances that can be emphasized, but these little and strong moments of life truly brighten up the rest.

More About the Author

Prerna Sharma is a content marketing professional at Ninegrapes, a full-fledged digital marketing company in Delhi, India who helps their clients to promote the business, brand, build customer loyalty, and increase sales through digital marketing efforts. Previously, Prerna worked as a marketing manager for a tech software startup. She is graduated with honors from Delhi University with a dual degree in Business Administration and Creative Writing.

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