How To Increase Your Sales Through Google Adwords?

E-Business & E-Marketing

Do you want to improve your traffic and boost your revenue? While SEO can take several months to achieve it, Google Adwords could bring you quick results. Google Adwords is an advertising system designed to help merchants achieve immediate results in terms of ROI. At a cost of a few thousand dollars per month, you’ll be seeing the results even before you really know whether your SEO strategy is working as planned or not.

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). Services are offered under a pay-per-click (PPC) pricing model.

Google Ads is Alphabet Inc’s main source of revenue, contributing US$134.8 billion in 2019.

Google Ads’ system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Adverts can be implemented locally, nationally, or internationally.

Google’s text advertisements mimic what the average search result looks like on Google. Image ads can be one of the several different standardized sizes as designated by the Interactive Advertising Bureau (IAB). In May 2016, Google announced Expanded Text Ads, allowing 23% more text.

Besides the Google search engine, advertisers also have the option of enabling their ads to show on Google’s partner networks, including AOL search,, and Netscape, who receive portion of generated income.

In addition to external search engine marketing agencies and consultants, Google has its own in-house team of account managers.


Why use PPC Sydney?

As per your SEO strategy plan, you are likely to be searching for keywords that are high in search volume and low competition, and creating contents based on your findings to attract those prospects.

Don’t you? But, will you be able to increase your organic traffic with this strategy? Of course, you are not sure. Although it helps to drive traffic from search engines, that traffic won’t be much useful until it leads to conversions. This is when Google Ad words come into the play. Google ad words are a clever technique to see immediate results and boost your revenue. You must work with the Adwords agency Sydney to get the desired results.

Here are a few things you can do to boost your sales with Google Adwords:-

Define your objective

You need to figure out the product categories and the offers which you would like to highlight and bring it in front of your target audience as those are the ones you should probably be investing in. The key is to think strategically and select the products which are most likely to yield you a good return on investments. Think well before investing like are you planning to launch a new product? Or, maximise the sale of high-margin product? Defining the objective could help you save money and get results on time.

Select the right keywords

Cleverly choose the keywords with relevant page content. Make a list of the keywords that is associated with your product or service and pick the keywords to reach a specific keyword. Make sure you have 10 to 20 keywords per ad group initially so that you can increase their number over time when you optimise the campaigns.

Launch effective ads

Your ads are the first contact between you and the users. So, discuss with your Google ads agency Sydney and come up with effective ads. Make sure it is relevant, specific, and enticing. The title must have keywords, capitalise important words, insert a call to action, and use ad extension to provide additional information about your company, products and services.

Post your ads at the right time

Set your ads to display in specific regions at a specific time. Do you think it is even possible? Yes, it is possible with PPC, and that’s why adwords are more powerful and bring quick results. You could broadcast your ads to specific areas to reach people who are most likely to be interested in your products and services.

Optimise your site

PPC campaigns could help tweak your website for good results. But, the key to success is observing your customer behaviour like what they are looking for and will you be able to deliver accordingly.

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