Nowadays, all search optimization experts rely on the GWT (Google Webmaster Tools) suite in order to analyze their websites for various technical aspects and to gain more actionable insights. They are focusing more on getting relevant data as the crawl stats, rich snippets, and page errors, etc to work on. In addition to doing the technical analysis of the website, you can also use GWT for SEO on-page improvements too. Let’s explore how.
Google Website Optimizer was a free website optimization tool that helped online marketers and webmasters increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of website content.
The Google Website Optimizer could test any element that existed as HTML code on a page including calls to action, fonts, headlines, point of action assurances, product copy, product images, product reviews, and forms. It allowed webmasters to test alternative versions of an entire page, called A/B testing — or test multiple combinations of page elements such as headings, images, or body copy; known as Multivariate testing. It could be used at multiple stage in the conversion funnel.
On 1 June 2012, Google announced that GWO as a separate product would be retired as of 1 August 2012, and its functionality would be integrated into Google Analytics as Google Analytics Content Experiments.
How does Google webmaster’s optimization help to be better?
1.For improvement of page HTML
Using Google Webmaster, you can find HTML improvement under the Search Appearance tab. Clicking on it will generate a report which will give you the snapshot of all issues on your website related to title tags, meta descriptions, etc. It will also put forth the un-indexable content also on your page.
2. Get content keywords
On GWT, under the Google Index, you can also find a tab for Content Keywords. This is a tool for users to view how Google views it. This report will show you the keywords used in your site along with its variations and significance of each. Checking it will help you to determine which keywords you have to create more content for and how to plan your themes etc.
3. Structured data
This report will show you how the content of your pages will be explained to search engines. Knowing this will help you to work better on the traffic generation and better ranking. If you maintain structured data on the site which is easily understandable to the search engines, there are high chances of improving your SERP positions. GWT will also give you suggestions in terms of structured data that Google can detect on the website along with the URLs. To get it, access GWT and go to Search Appearance > Structured Data.
Sitemaps section will let you view the sitemaps as to how Google finds it and also the statistics as to when it was processed, the number of submitted pages, indexed pages, etc. You can view the status in various ways for each content type as text, videos, news, images, and more. The sitemap test option is also a great feature on GWT, which will provide you a site map URL to quickly identify any errors to be fixed instantly.
Along with the above, you can also effectively use the Google Webmaster Tools for site optimization by making use of the reports and tools for removing unwanted URLs, identify the broken links, identify on-page SEO flaws to correct, understand the internal and external linking structure, etc.
Reference – https://organicvisit.com/unique-ways-google-webmaster-optimization/
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Article Source: https://www.123articleonline.com/articles/1196729/understand-the-important-of-google-webmasters-optimizations