Tips For Writing The Text

SEO (Search Engine Optimization)

Do you have a blog but it is not getting the results you expected with the content you publish? Research the reasons, and analyze if the content you wrote has the characteristics necessary to be successful with your audience.

If not, remember that writing content for SEO must comply with certain rules that can give more prominence to the content you are addressing.

Keyword research is a practice search engine optimization (SEO) professionals use to find and research search terms that users enter into search engines when looking for products, services or general information. Search engine optimization professionals first research keywords, and then align web pages with these keywords to achieve better rankings in search engines. Once they find a niche keyword, they expand on it to find similar keywords. Keyword suggestion tools usually aid the process, like the Google Ads Keyword Planner, which offers a thesaurus and alternative keyword suggestions. Google’s first party data also aids this research through the likes of Google autocomplete or People Also Ask.

The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. The process of keyword research involves brainstorming and the use of keyword research tools. To achieve the best SEO results, it is important to optimize a website’s content as well as backlinks for the most relevant keywords. It is good practice to search for related keywords that have low competition and still a high number of searches. This makes it easier to achieve a higher rank in search engines which usually results in higher web traffic. The downside of this practice is that the website is optimized for alternative keywords instead of the main keyword; main keywords might be very difficult to rank for due to high competition. There are three essential concepts to consider when conducting keyword research. Good keywords are closely related to the subject of the website. Most search engines use an internal quality system to check website relevance related to possible keywords, a non-relevant keyword is unlikely to rank well for a website. Good keywords that are highly competitive are less likely to rank in the top. Keywords that have no monthly searches are believed to generate little to no traffic and therefore of little value for SEO. Keyword stuffing in a web page should be avoided.


1 choose what you will write about
Analyze your keywords. Although the vast majority of copywriters don’t think about it at first, the reality is that not all keywords are relevant at the search level.

If you think about writing an article on how to lose weight fast, for example, did you know that there are dozens of other keywords more interesting to work with than the keyword “how to lose weight fast”?

To find out what keywords we use in our articles, we use the KWFinder tool, which is absolutely fantastic and super affordable.

With this tool, we can understand what are the keywords that we really need when writing content for SEO

2. The density of the keyword in the content
It’s amazing how 90% of beginner copywriters believe that using the keyword in 3% of their copy will instantly help them rank higher on Google. However, things don’t work that way.

When the goal is to write content for SEO, keyword density, while relevant, is not the most important thing. So, more important than the density of the keyword, in the content, is the quality of it.

So when you go to write content for SEO, you should create one that can really help the reader to clarify their doubts on that topic in question. The more you think about taking advantage of the algorithm, the less natural your content will look.

3. Internal links and external links
One of the aspects that copywriters neglect the most when writing content for SEO is the links (internal and external) within the text.

Unfortunately, there are still many people who believe that linking to other sites is to remove the relevance of their content, when in reality what happens is precisely the opposite.

When you connect to other sites with relevant content, you are not only helping your users but also improving the relevance of your content, because you are citing credible sources that will help the reader during the search process on the subject.

The internal bond is also important. Whenever possible, make between 1 to 3 internal links in your texts. In addition to linking to other relevant topics on your site/blog, you will be referring to these articles to certain keywords.

4. Optimization of text content
When you are going to write content for SEO, obviously, the optimization of the text is very important so that Google understands what is most relevant, but above all so that your reader can easily consume the content. What we normally call reading diagonally.

In addition, optimization will help you to correctly structure your text, organizing all the information in a logical way.

The use of title headings, subtitles, lists with dots or numbers, bold, italics, etc., are ways to tell Google which parts of your content is most relevant and what the hierarchical organization of your content is.

5. Images in texts
Using images in texts is done for two reasons: your content will be more user-friendly, for the reader, making it easier to read and giving greater relevance to certain topics in the text.

Second, because images are optimized with title and alt text, which will allow you to place your keyword as well when optimizing your images.

6. Large or small texts?
Although there are no specific studies that say that it is necessary to produce extensive content, there are several analyzes carried out by various experts, which indicate that larger and more relevant texts usually tend to achieve a better position in Google.

There are also several indications that Google likes large and complete texts, as it considers them to be more relevant to the answer to the question that the reader asked during their search.

7. Begin and end the article thinking about SEO
If you are going to write content for SEO, you must think about SEO all the time, this will guarantee that you are using the appropriate mechanisms so that your article has more visibility in search engines such as Google, for example.

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